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Marketing on the Internet

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Since the Internet is an information resource, a powerful way of building a brand is to publish information that people can quote and redistribute. Your objective is to be seen as an expert on a particular subject that is directly related to a product or service you offer. The best products and services in the world won't sell if people can't find them.

 

Below you'll find marketing tips and promotion strategies.

  • Visit the Website of your largest competitors. This will give you a good idea on how to better promote your business.
  • Create a Website or blog. Blog sites are free with services like Blogger.
  • If you build one, update content and add new features to your website regularly.
  • Take advantage of shopping cart software that allows customers to shop and order online.
  • Offer Internet specials in both online and print advertising, such as discounts for orders placed online.
  • Host a forum on your Website for customer comments and questions.
  • If you have a storefront, provide online a street map to your business location.
  • Write content and link to your Website or blog on other blogs and Websites related to your product or service.
  • Have family, friends and clients promote your company on their Websites and on their business premises. Seek out local businesses to put up flyers or display business cards.
  • Use link exchange which is exchanging links with other Websites. Link popularity is an important step in achieving a high ranking on search engines.
  • Use social bookmaking Websites such as Twitter, digg, reddit, and StumbleUpon.
  • Join discussion groups (list serves) both to learn and to promote your business. List serves are groups of individuals with a common interest that communicate through email.
  • Join forums related to what you're marketing and become an active member. In member settings, create and point a signature file to your Website or blog.
  • Post on groups and other online communities such as Myspace and Facebook.
  • Become a regular contributor to Yahoo Answers.
  • Collect email addresses with a Website form or online guest book. Then, send out a email newsletter to keep people apprised of business developments and special offers.
  • Use press releases to send news to consumers, editors, journalists, bloggers and Websites.
  • Consider purchasing opt-in emailing lists to promote your products or services.
  • Use article submission directories. Your original articles will provide an incoming link not only from their Website but from blogs and websites where it's republished. An automatic article submitter will submit each article to over 30 directories in one half hour.
  • Use news releases, pod casting, viral marketing (word of mouth) and online media such as YouTube to reach buyers directly.
  • One thing overlooked by many is including your Website or blog URL in all material that you produce, such as print ads and business cards. A Website is only effective if your potential customers can find it. When listing a Website, always use caps on the first letter of each word, for example www.CreditCardBanks.com. Also, broadcast your email address as you would a phone number.
  • Use something like Google Adwords to target customers actively searching for what you sell. Learn more here.
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